Everything you need to know about the new IGTV

Business, Entrepreneur Life, Social Media Marketing




Everything you need to know about the new IGTV

Instagram has just released a new feature, and new app: IGTV.

And It’s kind of a big deal. Is Youtube yesterday’s news?

What does this mean for you? It means it’s time to get cozy in front of the camera.

Here’s what you need to know:

  • Depending on the size of your account, you can now post videos from 15 seconds up to an hour!
  • These are vertical videos ONLY
  • Viewers can like and comment on your videos
  • You can create your own CHANNEL and your videos can live on IGTV
  • Upload your videos from the new button inside the IG home screen or from the new standalone app.
  • If you don’t have it yet, don’t panic– as we know, sometimes features roll out at different times for different people!

So there ya have it, IGTV.

Many influencers are already taking advantage of this new feature so go check it out! You can watch in the OG app (make sure it’s up to date) or in the new standalone IGTV app in the App Store.


It’s time to get on board with video, (talking to myself here too). Instagram isn’t going anywhere but up! By creating these longer permanent videos on your own channel, you can be a better storyteller, make more authentic connections, and get your audience to really know, like, and trust you.


And at that point, there is no stopping you.


kate pannell
brand & biz coach, marketing strategist, rockstar's wife & manx cat mom.

How would it feel to know you never needed a backup plan? How much happier would you be knowing you could take a guilt-free Target run whenever you wanted, or buy your friends and family "just because" gifts? Imagine turning your talents into consistent paychecks and a fulfilling, sustainable, life-long career.

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Color Me Kate is not your mother's marketing + creative co. My 1:1 coaching program is built to prepare your brand for scalability & sustainability. I've combined the power of personal brand development, color-curated marketing strategy, and business organization to make your biz fail-proof.

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