Is it time to rebrand?

Branding Basics, Business, Entrepreneur Life

CATEGORY

9/11/2018

POSTED

Is it time to rebrand?

How to know if your brand is due for a makeover.

Rebranding sounds like a chore, right? But should you do it? How is your current brand working for you now? Are you attracting the right clients? There is a lot of work that comes with rebranding…go figure. We’re talking researching and workbooks, a website overhaul, new logos, etc, etc. So how do you know that it’s the right move your business? Before you go down that road, take some time to examine your strategy. Are you really doing everything necessary to succeed? Yup. I went there. Below I’ve spelled out some reasons why you should rebrand, if any of these things jump out at you rebranding might ought to be on your radar.

 

You have a change in business

This one may seem obvious but hey, gotta cover my bases. Say you started your career as a travel blogger but as time progressed, you begin to shift into social media marketing. Your wanderlust travel buddies might not care at all about your social media moves. Big changes in your business could mean that your old image might prevent you from attracting the right clients/customers.

 

Your current brand isn’t growing your business

Another no-brainer. Think back to one of your favorite “first day of school” outfits. Did you just cringe or smile? As time goes on, styles change. It’s only natural. Not only do trends fluctuate but so does our taste. Our experiences can really shape what we really want in life which may not align with the work that we’ve been doing in the past. If your business is stagnant, definitely consider switching it up. “It’s not a phase, Mom!”

 

Your branding doesn’t speak to your target audience

As business owners, it’s so easy to fall into the trap of focusing more on our personal styles vs. giving the people what they want! While there is absolutely nothing wrong with your business reflecting your personality (as it should!) make sure you’re still speaking to those ideal clients! Classic example, if you’re using Comic Sans for B2B clients, your messaging couldn’t be further from wrong. Yet, if you’re the owner of a daycare and you use Comic Sans in your quote graphics on social media–you’re on the right track for your audience. *Note: I am not encouraging the use of Comic Sans.*

 

There is no branding direction

Let’s be honest, starting a business is hard. There are so many moving parts. You’re likely still in the phase of figuring out what all you need, only to find more necessities hat weren’t ever on your mind in the first place. (CRMs anyone?)  If you’re doing all of the work yourself rather than hiring someone, you’ll quickly realize that it can be overwhelming. Many people put branding on the back burner, draft up a quick logo, slap their favorite colors on your IG story highlights and call it a day! You may have perfectly good intentions to come back to it later, but if this is you, it’s time to finish what you started.

 

You’re not excited to work

How about this one for a good old-fashioned slap in the face? Now, I’m not saying that you should rebrand every single time you get bored. Don’t put your faithful followers and potential clients through that. But really,  if you’re unhappy and not confident in your work, it’s going to show. If you’re ashamed to show clients something to do with your branding, re-approach it. Get some help, see your brand through new lenses! Sometimes it’s okay to start fresh if it’s going to help your business in the long run.

 

You want to stand out from competitors

How many female entrepreneurs out there have rose gold, marble, and pastel pink in their brand colors? HA. Not this girl. There are always going to be people out there who are doing what you want to be doing. But your brand is what will help you stand out from the rest.

Figuring out your branding can truly help you figure out the rest of your business. Take a step back and really think about your target audience and the visuals that you want to present to anyone that comes across your work and site. This will truly help you to create a brand that not only you love but that others will love as well.

About Color Me Kate

Color Me Kate is not your mother’s marketing, offering tailor-made branding & marketing solutions for those who’d rather be doing something else. (Here’s to you, creatives!)  As your consultant in brand identity, digital marketing strategy and photography, I ensure your brand captivates and converts. With an eye for design, a knack for storytelling and a fancy for color psychology, I put creatives back in their craft and remove the guesswork of DIY marketing.

kate pannell
brand & biz coach, marketing strategist, rockstar's wife & manx cat mom.

How would it feel to know you never needed a backup plan? How much happier would you be knowing you could take a guilt-free Target run whenever you wanted, or buy your friends and family "just because" gifts? Imagine turning your talents into consistent paychecks and a fulfilling, sustainable, life-long career.

Get paid for your genius. 

Color Me Kate is not your mother's marketing + creative co. My 1:1 coaching program is built to prepare your brand for scalability & sustainability. I've combined the power of personal brand development, color-curated marketing strategy, and business organization to make your biz fail-proof.

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