Instagram Marketing for Musicians

Music Marketing, Social Media Marketing




Instagram Marketing for Musicians


The one in the polka dots with bright red lipstick. Think of me as your brand's lyricist. I turn your brand message & story into song, and make your dreamboat clients high-dollar groupies.


- my musician husband, Chayse
- our kitten Eleanor Rigby (& The Beatles)
- midcentury music & decor
- messy buns & winged eyeliner
- telling everyone I'm an enneagram 3w4
- orange kitchen appliances
- brass candlesticks & depression glass
- an old fashioned and a jazz ballad

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If you’ve been hanging out with me for a while, you may know that my fiance, Chayse Pannell, is an incredible musician. See for yourself at the link I shamelessly added above. While I could write several more blogs on all the reasons he and I make a brilliant pair, I’ll just share this one here for the purpose of this post.

He makes the music.

I market it.

Musicians, this one’s for you, and if you stick with me through the end of this post I’ve got a little hashtag resource for you.

Show up where it counts

We all know that an active social media presence is critical to the success of your career as a band/musician. It’s the best way to share new music, special behind the scenes content and obviously connect with your fans. Facebook is still topping the charts as the most-used platform, but it’s important to know where YOUR audience is hanging out and looking for YOU online. Likely, they’re turning to Instagram.

Instagram is a much more visual platform and it’s video capabilities, though only a minute, are perfect for our fast-paced lifestyles. (Side note: Our attention spans are less than that of a goldfish?)

A blurb on branding

Just as I do with other creative entrepreneurs, I encourage you to develop a strong brand and visual aesthetic. This is much more simple than you think, it’s really a matter of sharing relevant content and using the same filter on your images/videos. Next steps: I invite you to bring personality into your brand as a musician. Show your fans your flaws and quirks, human emotions and yes, a little vulnerability! Over time, an established brand makes a world of difference.

Promoting your music on the gram #winning

Unless you’re living under a rock and playing spoons, you’re familiar with hashtags. They increase the chances of your content being seen by… tons, if you’re using them correctly. Without them, only your followers will see your posts. (Side Note 2: Roughly 4% of your audience sees your content the first time) Adding hashtags to your caption or in the comments dramatically increases your visibility.


Using hashtags you’ll be able to target a very niche market of fans. These folks will become your tribe. They’re most likely the faces in crowds at your shows, buying your merch, and sharing your #newmusicmonday posts with their followers.

Here’s a quick rundown of everything you need to know about using hashtags:

  • Use the (#) character before your search term. I shouldn’t even have to type this one.
  • Do your research on local hashtags. Ex: #WeloveATL and #atlmusic are really popular around these parts.
  • Spaces are a no-no.
  • Your account has to be public for hashtags to show in search results
  • Max 30 per post.
  • Don’t use SUPER generic tags very often. If it has an obnoxious amount of uses like #music, think about the likelihood of your post coming up with that tag.


You could exhaust yourself doing hashtag research for your audience, type of music, location or events but, it’s a good idea. If you’re going to be playing in a certain city, start using hashtags for that area to promote your performance in advance.

Instagram is one of the best FREE tools you have on hand to market your music. Don’t forget to show up consistently, use a branded hashtag always and make sure you’re staying #onbrand.

For more information about Instagram marketing or automation tools to help you plan your content: contact me here:

As promised, if you’ve read the entirety of this #blog.

Click here to gain access to a living, breathing Google Doc frequently updated with hashtags for the #DIYmusician.

About Color Me Kate

Color Me Kate is not your mother’s marketing, offering tailor-made branding & marketing solutions for those who’d rather be doing something else. (Here’s to you, creatives!) As your consultant in brand identity, digital marketing strategy and photography, I ensure your brand captivates and converts. With an eye for design, a knack for storytelling and a fancy for color psychology, I put creatives back in their craft and remove the guesswork of DIY marketing.


  1. Sloane Singleton

    September 18th, 2018 at 2:14 am

    So much yes!

  2. Briana

    September 27th, 2018 at 3:12 am

    Great ideas! I do this but for artists! I’ll take this into consideration!


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