Instagram Marketing for Musicians
If you’ve been hanging out with me for a while, you may know that my fiance, Chayse Pannell, is an incredible musician. See for yourself at the link I shamelessly added above. While I could write several more blogs on all the reasons he and I make a brilliant pair, I’ll just share this one here for the purpose of this post.
He makes the music.
I market it.
We all know that an active social media presence is critical to the success of your career as a band/musician. It’s the best way to share new music, special behind the scenes content and obviously connect with your fans. Facebook is still topping the charts as the most-used platform, but it’s important to know where YOUR audience is hanging out and looking for YOU online. Likely, they’re turning to Instagram.
Instagram is a much more visual platform and it’s video capabilities, though only a minute, are perfect for our fast-paced lifestyles. (Side note: Our attention spans are less than that of a goldfish?)
Just as I do with other creative entrepreneurs, I encourage you to develop a strong brand and visual aesthetic. This is much more simple than you think, it’s really a matter of sharing relevant content and using the same filter on your images/videos. Next steps: I invite you to bring personality into your brand as a musician. Show your fans your flaws and quirks, human emotions and yes, a little vulnerability! Over time, an established brand makes a world of difference.
Unless you’re living under a rock and playing spoons, you’re familiar with hashtags. They increase the chances of your content being seen by… tons, if you’re using them correctly. Without them, only your followers will see your posts. (Side Note 2: Roughly 4% of your audience sees your content the first time) Adding hashtags to your caption or in the comments dramatically increases your visibility.
Using hashtags you’ll be able to target a very niche market of fans. These folks will become your tribe. They’re most likely the faces in crowds at your shows, buying your merch, and sharing your #newmusicmonday posts with their followers.
You could exhaust yourself doing hashtag research for your audience, type of music, location or events but, it’s a good idea. If you’re going to be playing in a certain city, start using hashtags for that area to promote your performance in advance.
Instagram is one of the best FREE tools you have on hand to market your music. Don’t forget to show up consistently, use a branded hashtag always and make sure you’re staying #onbrand.
For more information about Instagram marketing or automation tools to help you plan your content: contact me here: www.colormekate.co/contact
As promised, if you’ve read the entirety of this #blog.
Color Me Kate is not your mother’s marketing, offering tailor-made branding & marketing solutions for those who’d rather be doing something else. (Here’s to you, creatives!) As your consultant in brand identity, digital marketing strategy and photography, I ensure your brand captivates and converts. With an eye for design, a knack for storytelling and a fancy for color psychology, I put creatives back in their craft and remove the guesswork of DIY marketing.