Shouting is tacky, and quite frankly, bad for your voice. Try a new sales method on for size: singing.
Before I lose you to my metaphor, here me out.
The hardest part about being a creative entrepreneur isn’t selling your story. (Don’t shake your head!)
The hardest part is getting stepping onto the crowded stage, and not choking.
And because you’re here I know you’ve found your footing and you’re not fooling around.
Now it’s my job to put the spotlight on you, and give you something to sing about.
Color Me Kate is not your mother’s Madison Ave marketing copy & creative co. It’s my mission to rewrite the ‘starving artist’ story, and colorize black and white marketing education.
This is the story of how an off-brand party princess became Marietta's Peggy Olson. (Mad Men, anyone?) It all started 5 years ago when the theatre kid traded her character shoes for pen & ink (okay, and the BIG box of crayons).
Hi, I’m Kate Pannell and I’m a quitter.
(How’s that for an opening statement?)
As a young Southern Belle, I had my mind made up that the one and only profession for me was a “Mama Princess.” Pretty clever way for a three-year-old to say “Queen,” right?
Traditional childhood interests were not on my radar. No sports. No sweating. No Girl Scouts because *quote* “No Mom, their vests are ugly.” I quit just about every extracurricular that didn’t involve the arts in some form or fashion.
I was the ten-year-old tying up the phone line (remember that?) to download vintage print advertisements and Glenn Miller Orchestra tracks. Two interests I still haven’t quit: midcentury marketing, and music.
Music led me from Cher karaoke soundtracks in my childhood bedroom, to the stage where I met my husband and we shared our first scripted kiss. Music was, and still is, my way of escaping reality and slipping into someone else’s shoes for a spell.
Little did I know, shoe shopping and shape-shifting would develop into quite a lucrative career and fulfill my dreams of being a princess.
It all started with a “what if.” During my undergrad, I spent my weekends driving around in a ball gown and hoop skirt–a skill that should have a prominent spot on my resume. I would get all dolled up, and enchant kids around the city with tales as old as time, sing them “happy birthday” and be on my merry way. I was your average communication student by week, off-brand party princess by weekend.
My business blossomed out of curiosity. In class, I was tasked with creating a marketing plan for a business of my choosing. What if… What if I created a marketing plan for this entertainment company, and stepped into new shoes to execute it? I pitched my plan and got down to business.
It wasn’t long before I’d been bitten by the bug, and a new dream took up residence in my head. The dream of being an entrepreneur.
I'm a former performer, 2 calendar pinup model, agency flunky turned CEO. Enneagram 3w4, ENTJ, Manifesting Generator, Sagittarius.
I dabbled in various creative pursuits such as: graphic & web design, brand photography & styling, and consulting before I actually listened to literally everyone who told me "You're such a great writer!" #stubborn
I collect retro orange kitchenware, and polka dot clothing. I still believe in snail mail, and being snug at home before it gets dark.
My vocabulary is extensive but my lipstick shade variety is not. #red
I married UP: Seriously, he's 6'2", looks like Thor, plays guitar like John Mayer, and his voice is smoother than butter.
I couldn't stand working "for the man," and now I write words to keep you out of the corner office (read: cubicle) too.