we sell hope.

"IN OUR FaCTORY, WE MaKE LIPSTICK.
IN OUR aDVERTISING,

- PETER N. ZaRLENGa

PHONE YOUR CONVERSION COPYWRITER FRIEND.

Stress-free launching isn't a figment of your imagination. It's your new normal.

I've got a blank Google doc with your name on it. I know you'd rather be serving your audience than staring at a screen playing Where's Waldo for the right words. And don't get me wrong, you’re not half bad at DIY-ing your copy, but writing for a product/service launch is another beast entirely. I'll take it from here. Seriously, all you'll have to do is sit back and sip a spell while I get to work on your sales page, email sequences, ad copy, etc. 

With a conversion copywriter in your corner, rest assured your launch will be as smoooooth as butta. I put all the right words in your mouth and give you a strategic plan to match. 

“It’s safe to say I had no idea what copywriting even was before I met Kate. I didn’t understand what was missing in my business  and causing me fewer client leads; it was my copy! Nothing about my wording made clients want to invest in me. Once I started working with Kate, she completely transformed my email list, sales page, website, and much more. How was it that she could verbalize my brand better than me?! I’ve had a huge increase in my conversion rates since working with her. I can’t thank Kate enough!” - Tatiana, Business Coach & Realtor

FROM THE MOUTHS OF BaBES

How was it that she could verbalize my brand better than me?!

GIVE IT TO ME STRaIGHT KaTE. 
WHaT DO I GET?




This long form (think: 3-5k word) sales page follows my conversion copy cocktail recipe to make sure your prospective students/clients feel 100% connected to you and your offering. It'll include details about you, your product/service, who it's for, why its THE BEST, the experience, all the possible objections, previous client testimonials. Yeah--all of it.



You get an email, and you get an email, and YOU get an email. Let's be honest, emails are where the magic happens.  I break these 15 emails into pre-launch buzz, post webinar/challenge/etc excitement & value,  final bow/ curtain call reminders and even a couple welcome emails to thank the folks that took inspired, immediate action. 



Summing up a 3-5k word sales page into a few sentences and some ad copy takes a serious word whiz. Thank goodness you know someone. This part of the package sets you up with a go-to pitch in your back pocket whenever & wherever you're promoting your offer.



I can do a lot with words, but I can't (and won't) make up stuff about you or your offering. In this 90 minute recorded Zoom session, I'll pull a lot of info out of your head. I suggest caffeinating and a thorough brain dump sesh beforehand. During this call, we'll talk through your funnel and all the steps of your buyer's journey. #nerdalert this is the fun stuff. I put the 'fun' in funnel. (That's such a cringy dad joke...)



A quick reference catalog of all your -isms. Words you say, how you say them, how you type them, etc. Your catalog will keep you #onbrand when the last thing you want to do is send out an email or post on social. It will grow as you go, but you can sleep soundly knowing your brand identity will not be compromised if you pass the pen to your VA, partner, or cat. It’s THAT thorough.



You're going to be doing a lot of promotion around this new product. You'll need some high-quality posts to generate some leads. I don't write your launch copy and ghost ya. Consider these templates a token of my gratitude. ;) 

WHaT DO YOU SAY?
LET'S LaUNCH!

A brand clarity style guide delivered on Trello

A sale-centric sales page

BONUS: Social media story templates

Brand clarity cocktail hour

STaRTING aT: $2500

15 email series

Pitch & Promo package

YOU'VE GOT QUESTIONS. I'VE GOT aNSWERS.

copy that Kate, let's get started.

Copywriting is as much brain as it is brawn. It takes ingenuity, wit and wisdom to persuade your clients to purchase. Basically, we want your words to take the brunt of the work. I've got a nifty little conversion copy cocktail recipe to make sure it does just that.

The elephant in the room: the investment.
Yes, good copy will cost ya. Bad copy will cost ya even more in the long run. I've answered some questions below that might help soften the blow. It'll only sting for a sec, I swear, then you'll make it back several times over.

How do I know you’ll get my voice right? 

How long does this process take? I’ll have you know I’m a busy business owner.

I may have left out this critical detail, but all that talk about singing on stages? Yeah, I still do that. My husband and I are wedding singers on the side and we spend a lot of time singing other people’s stories. Lyrics are some of the most compelling sales scripts. They evoke emotion, and connect people;  just like effective copywriting. Not to mention, my background (read: 5 years) in marketing taught me how to monetize a variety of products/services. 

As am I girlfriend. As am I. So I get it. On average, I’ll churn out your brand’s messaging/website copy in 4-6 weeks. Please keep in mind fewer revisions yield faster results. I can do a lot with words but I’ll need an hour or two of your time to talk strategy and get some critical details from you.

Do I really need this?
I don’t think my copy is all that bad.

Can I play favorites & customize a copy package? I don’t need all the bells & whistles.

Are you a photographer who says you love your job because you love capturing moments? No shit Sherlock. I wouldn’t hire a photographer that didn’t? Copy is what distinguishes you from a sea of sameness. Self check: Are you begrudgingly saying yes to projects you’re not jazzed about just to pay the bills? Do you spend more time thinking about what to write than writing? If your copy doesn’t scream YOU, and your clients still don’t understand what makes you special then yes---you really need this. 

That’s what they all say until the experience all the bells & whistles. ;) Just fill out the contact form if you have other ideas and I’ll see what I can do for ya. Just don’t ask me to write your social media captions. I have strong opinions about why that should be 100% ALL you.

Do you offer payment plans? 

Absolutely. Some clients prefer half down, half due upon project completion. Others prefer to pay in installments. However, I do not offer refunds due to the nature of my work. We won’t call it a wrap until you’re happy though! 

So does this work with web design?

Believe it or not, I start all my own design needs in Google docs. Meaning, it starts with words. If you have a template or a designer you’re using, great, I’d be happy to collaborate. But I’ve been DIY’ing my website since day 1 and I find it’s much more efficient to let words lead the way. I always include suggestions for design in the side bar comments though because I like to. ;) 

YOU'VE GOT QUESTIONS. I'VE GOT aNSWERS.

Copywriting is as much brain as it is brawn. It takes ingenuity, wit and wisdom to persuade your clients to purchase. Basically, it's a 24/7 salesperson so we want words to take the brunt of the work. I've got a nifty little conversion copy cocktail recipe to make sure it does just that.

The elephant in the room: the investment.
Yes, good copy will cost ya. Bad copy will cost ya even more in the long run. I've answered some questions below that might help soften the blow. It'll only sting for a sec, I swear, then you'll make it back several times over.

I may have left out this critical detail, but all that talk about singing on stages? Yeah, I still do that. My husband and I are wedding singers on the side and we spend a lot of time singing other people’s stories. Lyrics are some of the most compelling sales scripts. They evoke emotion, and connect people;  just like effective copywriting. Not to mention, my background (read: 5 years) in marketing taught me how to monetize a variety of products/services. 

Are you a photographer who says you love your job because you love capturing moments? No shit Sherlock. I wouldn’t hire a photographer that didn’t? Copy is what distinguishes you from a sea of sameness. Self check: Are you begrudgingly saying yes to projects you’re not jazzed about just to pay the bills? Do you spend more time thinking about what to write than writing? If your copy doesn’t scream YOU, and your clients still don’t understand what makes you special then yes---you really need this. 

That’s what they all say until the experience all the bells & whistles. ;) Just fill out the contact form if you have other ideas and I’ll see what I can do for ya. Just don’t ask me to write your social media captions. I have strong opinions about why that should be 100% ALL you.

As am I girlfriend. As am I. So I get it. On average, I’ll churn out your brand’s messaging/website copy in 4-6 weeks. Please keep in mind fewer revisions yield faster results. I can do a lot with words but I’ll need an hour or two of your time to talk strategy and get some critical details from you.

Believe it or not, I start all my own design needs in Google docs. Meaning, it starts with words. If you have a template or a designer you’re using, great, I’d be happy to collaborate. But I’ve been DIY’ing my website since day 1 and I find it’s much more efficient to let words lead the way. I always include suggestions for design in the side bar comments though because I like to. ;) 

Absolutely. Some clients prefer half down, half due upon project completion. Others prefer to pay in installments. However, I do not offer refunds due to the nature of my work. We won’t call it a wrap until you’re happy though!