it's the image."


- DaVID OGILVY


"

IT ISN'T THE WHISKEY THEY CHOOSE -



COPY IS THE DIFFERENCE BETWEEN

closed pages and

closed sales.

IT STaRTS WITH aN EMOTION & ENDS WITH aN EXCHaNGE

of cash for your services...

You're a little embarrassed to admit your brand message is still alphabet soup in your head.


LET ME BE FRaNK. YOUR COPY COULD USE a LITTLE TLC IF:

You don't feel like your copy communicates your worth, or personality. (womp, womp)

You're attracting all the wrong clients, if any at all.

You're all too familiar with writer's block and backspace. 

Your exit button has seen more action than your 'book' button. 


I’m Kate Pannell, conversion copywriter and creative director here at CMK HQ.
I’m vehemently against copycats and character limits. You might notice I’m inspired by the likes of Madison Avenue ad men circa 1963, and a toe-tapping, finger-snapping Broadway musical.

And wouldn’t you know, I’ve found a way to combine the two into a 


for creatives like you. By channeling my inner Ogilvy and Sondheim,



In other words, I have a way with words that will keep your calendar full.
Slipping into my old character shoes (read: your shoes) is do-re-mi-fa-SO easy.

What do you say? Take a shot on this ole gal?

I HaPPEN TO KNOW a GaL WHO CaN HELP.

Allow me to introduce myself.

perfect conversion  

copy cocktail

I turn your prospects into adoring, paying clients.

SLIP OFF YOUR STILETTOS, POUR YOURSELF a DRINK...

about how we can work together and allure your clients to the 'buy' button.

The stage is dark; the audience silent.
The silence is broken by the pianist’s glissando across all 88 keys. Just as she reaches the final note the spotlight finds Kate at her desk, ending the gliss with the sound of her typewriter’s *ching*

Let me set the stage & sing you a song

PICK YOUR POISON.

RED INK REWRITES: a COPY IMPROVEMENT PaCKaGE.

BRaND MESSAGING & WEBSITE COPY.

MaRKETING & SALES/LAUNCH COPY.

Dom Perignon taste, beer budget?
You send me your existing copy, and I give it my special touch using my signature conversion copy cocktail recipe.

An old-fashioned
(pun absolutely intended)
done-for-you-from-scratch 6-week brand messaging and website copywriting service for creative entrepreneurs. 


This primo package is for ladies who launch (or men---but ya know alliteration...) It includes: sales page & ad copy, email sequences, and brand story templates to position your new product or service for takeoff.

GET THE DETaILS

TELL ME MORE

LEaRN MORE

" When you have the best clients ever now because your website copy that Kate wrote speaks to their soul & makes them feel like they’re your BFF. "
*not pictured: hair flip gif*

SUBMIT YOUR URL FOR AN AUDIT HERE

Submit your website or sales page URL below, and I'll send you a personalized note about how you can improve your copy! I might even give you my conversion copy cocktail recipe. Ooh la la.

COPY aUDITS ON THE HOUSE.